Leading advertising exec Peter certainly didn’t see himself as the “tree-hugging type”, and thought meditation was cultish. It took hitting a personal rock bottom for him to realise something had to change. Meditation changed everything for him. He left his high-level job to become the founder of Beam, a data-led, self-management tool which enables people to use their own data to track and improve their wellbeing on every level. “It’s totally practical. Meditation is an essential foundation.”